Quiz

Quiz 9 (Chapter 10)

2010

1) Since the dot-com bubble burst of 2001, e-commerce revenues:

A) have essentially stagnated.

B) show signs of stabilizing.

C) have returned to solid growth.

D) have returned to exponential growth.

Answer: C Diff: 2 Page Ref: 376

2) Online marketplaces

A) save users money and time by processing online sales dealings.

B) provide a digital environment where buyers and sellers can establish prices for products.

C) create revenue by providing digital content over the Web.

D) sell physical products directly to consumers or individual businesses.

Answer: B Diff: 2 Page Ref: 385

3) The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

A) ubiquity

B) personalization/customization

C) richness

D) interactivity

Answer: D Diff: 2 Page Ref: 379

4) The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

A) ubiquity

B) personalization/customization

C) richness

D) interactivity

Answer: C Diff: 2 Page Ref: 378

5) A blog is typically composed of a series of

A) blogrolls.

B) dated entries.

C) trackbacks.

D) twitters.

Answer: B Diff: 2 Page Ref: 392

6) Reducing the business process layers in a distribution channel is called

A) disintermediation.

B) BPR.

C) market segmentation.

D) network effects....