Gillete

A renowned player in FMCG Industry, Gillette India entered Indian market in the year 1984 with capital investment of about UD$ 239.92 million in the manufacturing sector. The company came up with manufacturing of Shaving products; Blades and Razors, and introduced brands like 7’o Clock, Oral care, Braun, Portable Batteries – Duracell, Gillette Vector and Gillette Mach3.

On Jan 28th 2005, Gillette India was acquired by a US company Procter & Gamble offering $57 billion, which was about 18% premium on its stock market value. The main cause behind this deal between the firms was their Product Line.

The company has been involved in the various business segments as shown above; and had covered high scores in Net Profit and Net Sales for years in same segments buy offering 50 various brands. P&G has improved its

net sales years by years, where during 2008 it started off with $77.7 million and had covered till $83.7 million in the current year 2012.

In the market of all P&G products 90% brands is a most known household’s name, which now represents certain products like surf for washing powder etc. And 25 of all brands are generating around $1 billion in annual sales where India has been contributing 27% of compound growth, leaving behind countries like Brazil, Russia, and China.

PRODUCT

Gillette’s product mix width can be listed under following heads;

P&G offers 50 product mixes, where every product line contains 5-6 variants in the market. Under Gillette Razor there are 4 types;

* 7’o CLOCK – Single Blade Razor

* MACH 2 – Double Blade Razor

* MACH3 TURBO – Triple Blade Razor

* FUSION – Five Blade Razor

Among all my choice is GILLETTE MACH 3, a unique design with 3 shaving blades, surface technology offering anti-friction surface, perfect shaving ease, exceptional facial hair removal with smoothness and provide comfortable shave. It charges my style and makes my shaving a habit a performance activity often....