Gillete Fussion Case Study

Case Study #1

Gillette:

Product and Marketing Innovation

Based on The Article regarding the history and strategies utilized by Gillette to form its success one can agree that it wasn’t always an easy route. Many of their strategies wrapped around the Golden rule of Business, which revolves around building relationships and earning trust. Furthermore, They successfully established a target Market right from the beginning from which they utilized as their foundation as they continued their development and growth. The innovative Idea that Gillette possessed for the disposable razor was one that not only changed history but also generated continuo’s revenue for them. Furthermore, the way they integrated sports not only to market their products but also build a culture that revolved around being “Game Ready” not only by being physically fit but also properly groomed brought upon a completely new Market for them.

However, I agree with the article to say that Gillette has reached its maturity stage. Based on the reading I would advise Gillette to discontinue trying to create new innovative products and instead focus on promoting and working out any bugs that may remain in their Classic and best sellers. With the competition rising and little room for improvement left in the industry they would be more profitable and would acquire a larger area of the market if they chose to do so as the new innovative products have a large price tag attached.

1) I believe that on the surface Gillette may look like the perfect model of innovative success. However, although throughout history they may have brought out a number of products that manipulated many males to buy the new overpriced Razor that came out, they have become a victim of their own success. After reading the article and doing some research on the products that they have brought out over the last few years. One can agree that in some cases the new overpriced products...