Real Madrid 2000

Overview

Country or Region: Spain

Industry: Sports

Customer Profile

Real Madrid is the most successful football club in the world, generating annual turnover of more than €300 million (U.S.$367 million).

Business Situation

The club historically supported its business operations with 70 IT systems and 15 different data sources, making it difficult to achieve a clear view of business performance.

Solution

It rolled out a new business management system based on Microsoft® Business Solutions–Axapta®, now part of Microsoft Dynamics™. The club also deployed the Microsoft Retail Management System to enhance merchandising operations.

Benefits

■ Universal integration of financial data

■ Flexibility to integrate new offerings

■ Better stock control and replenishment

■ Enhanced retail service for customers

■ Minimal staff training requirements

| | |“Now, the sales process is much faster and more reliable. Queues are shorter, customers are satisfied, and we can operate with fewer sales attendants.”

David Tello, Distribution Manager, Real Madrid

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| | | |With a history dating back 100 years, Real Madrid is one of the world’s most successful football |

| | | |clubs. It also operates as a large corporation, which generates an annual turnover of more than €300 |

| | | |million (U.S.$367 million) from ticket sales, television rights, and merchandising. Historically, the|

| | | |club supported its activities with 70 IT systems and 15 disparate data sources, making it difficult |

| | | |to gain a clear view of business performance across its operational areas. To address this issue, |

| | | |Real Madrid deployed a new IT infrastructure based on Microsoft®...