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Strength - Despite their situation, the firm still has their fair share of advantages. Ultimately, they are the pioneers of the production of these undershirts. No only are they pioneers, they also produce it of high quality. Aside from that, the firm also has a vast amount of manpower, which grew from 25 to 250 workers since the start of their operation and production. One good advantage of the firm compared to other competitors is that they designed their products according to that of Hong Kong undershirts, which gives it an edge among the others in the country.

produces quality products| Advertisement focusing on the products’ quality being twice more durable than other brands| Sell and offer the quality products to wholesalers in divisoria who distribute products all over the country

The strengths of a business or organization are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of under armour

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• Being financially strong helps under armour deal with any problems, ride any dip in profits and out perform their rivals.

• A strong brand is an essential strength of under armour as it is recognized and respected.

• Under armour’s distribution chain can be listed as one of their strengths and links to success.

• Offering wide range of casual apparel and sports wear

• High profit to earnings ratio

• Positive response from customers

• Official outfitter of schools and universities teams

Weaknesses -Sadly, in spite of its strengths, the firm also had a lot of disadvantages and drawbacks. One is that in terms of machineries, the sewing machines they had wasn’t flexible, that it was just suited for making undershirts only. The firm also had a limited market, which only caters to male customers only. Furthermore, they had no major investments during their operation....