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Nike Inc Company Summary

Nike, Inc. designs, develops, and markets footwear, apparel, the equipment, and accessory products worldwide. The company offers various categories of shoes, including running, training, basketball, soccer, sport-inspired urban shoes, and kids’ shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance of the equipment, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipments designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children’s apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of the Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell,to Cole Haan, Bragano, and Hurley. It sells its products to retail to the accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail the stores internationally. The company was founded in 1964 and is the headquartered in Beaverton, Oregon.

Q.1)Should Nike switch from a focus on celebrities to a focus on its the products in its advertising? Discuss the role of marketing research in helping the Nike management to make this decision. What kind of research should be undertaken?

Answer:- Yes, it should change its focus from celebrities to its product as we can see that the Nike Shox...