Consumerism

Consumerism has overtaken modern life. Trentmann(2004) said that ‘consumerism as manifested in the steady growth in the attraction and consumption of goods and services’(cite jones P and hillier D).Mover over, The main activity are both shopping and consuming in people daily life.( macionis & Plummer 2012). However, consumerism will bring some deleterious effect on consumer. Thus, this essay will discuss the problem of brand effect on consumer and problem of hypercorrection and Americanization.

Firstly, why consumer prefer to buy the hight brand product. This is because the international known brand names are dominated in the world market. For example Nike, Starbuck, Musubishi , shell etc.( Macaronis & plummer 2012). Mover over, according to Klein option that the ‘brading depends on promotion and advertising’.(Macionis& Plumer 2012). There is why many consumer prefer to buy the high brand product rater than quality product. For some people, they are more carer the logos than the goods which is necessities.(Macionis & Plummer 2012). These phenomenon are depends on people who want to flaunt they wealth. According to Thorstein Veblen opinion that some people thinks they can improve their society situation through the high-end items, such as car houses and clothes.( Veblen 1953; orig 1899. Cite Macionis & Plummer 2012). For my suggest, i thinks that consumer need to be have a good consumption mentality. For example, consumer need to think careful when they are buy the items whether necessities or not.

Second, the others problem are over consumption and Americanization. the one of problem very closely associate consumption., as well as globalization of consumption. this is the large origin of became wealthy of the us after the close of WW II. Thus US are contribute the Americanization and globalization consumptions. The visa and MasterCard are original by US credit card brands, in the most of consumer adopted and use. The credit card consumption is become more...