A Good Company Always Makes Profit

Introduction

A good company always makes profit. Like what Christopher (2011) mentioned, survival and success are never enough, but making profit. Typically, companies will look at their numbers and act accordingly for survival and to boost business growth. Traditionally, according to Perez & Pablo (2003) companies focus on profit goals, product and process technology, merger and acquisitions, and access to financial resources for long term survival and success, however, companies are made up of people. As stated by n.a (2010a, p26),

Any business is only as good as the people who comprise the organization. Therefore, an excellent employee is a pearl of great price.

Hence, the performance of the company, really depends on who the firm recruits and how well they performance.

Are companies valuing their employees as assets? In the past, organizations’ reaction to recession had led to job cuts or recruitment freezes. However, according to McCartney (2010), some organizations are spending more time in building up and strengthening their image as a preferred employer, placing them in a sturdier position in getting the right talent when before recession comes.

Furthermore, n.a (2010a) states that competition among firms is no longer about customers, but it about hiring the right people which fit into the organization’s strategic aim. Training and developing employee also put employee in a position of better involvement within the company. As a result, employee will have a sense of job satisfaction, which in turn leads to good performance and taking pride in their work.

A tangible and intangible asset

In the service sector, an organization has to deal with people daily. Customer relation is crucial; it will make or break the company. N.a (2010b, p25) mention,

In today’s service based companies, employees are “the centre of organizational performance”.

Employee that comes in contact with customers daily, represent the company; they are the faces of the...