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ISSUES | SEPTEMBER 4, 2013 9:00 PM

Malaysia Airlines faces a brave new world

STORY BY

CHAN QUAN MIN

quanmin@kinibiz.com

MAS-turbulence-issue-inside-story-bannerStrong headwinds ahead for the flag carrier Malaysia Airlines as the regional aviation market is further liberalised and new competitors enter the airline’s once sheltered territory. Gone are the days of its monopoly position of the nineties. In this third part of our five-part series we explore if Malaysia Airlines has what it takes to turn open competition into opportunity.

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These are tough times to run an airline. This is an industry that is seeing, on average, paper-thin profit margins worldwide.

Back home, Malaysia Airlines is expanding...