Strategic Plan Proposal 1

Strategic Plan Proposal 1

Strategic Plan Proposal

Quorisa Handy

STR/581

December 10, 2012

Barbara Harpin-Fuller

Strategic Plan Proposal

The organization that I choose is the CoCa-Cola Company. The purpose for this organization’s existence is to provide the world a portfolio of quality beverage brand that anticipate and satisfy people's desires and needs. This organization is interesting to me because not only that I happen to like coke product, the Coca-Cola Company is more than just beverages of juices, soft drinks and sports drinks etc., they also strive to make a difference by helping build and support sustainable communities. The CoCa-Cola Company was established in 1886. The CoCa-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, their Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwate, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, they are the number one provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy their beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, the company is focused on initiatives that reduce the environmental footprint, support active, healthy living, create a safe, inclusive work environment for their associates, and enhance the economic development of the communities where they operate. Together with their bottling partners, they rank among the world’s top 10 private employers with more than 700,000 system employees (CoCa-Cola Company, 2012).

Reference:

The CoCa-Cola Company (2012). Retrived from www.coca-cola.com/