Kwakumey Table Ware

QUESTION 1:

Based on the case study what is the environmental analysis that the Kwakumey Tableware should undertake in order to make an informed choice.

Answer:

INTRODUCTION

The success of an industry depends on how its environment is critically analysed. Organizational environment consists of both external and internal factors. Environment must be scanned so as to determine development and forecasts of factors that will influence organizational success. The kwakumey Tableware industry has a very complex environment which its analysis and forecasting into the future involves the internal and external environment. Michael Porter’s five forces, PESTEL and SWOT analysis would help the Kwakumey Brothers to make an informed choice. It is important to note that the awareness of this factors and understanding the analysis of the environment of the Kwakumey Tableware is very vital.

External Environment:The essensial purpose of analysing the external environment of Kwakumey tableware is to identify strategic opportunities and treats in its operating environment that will affect how Kwakumey Tableware pursues its mission.

Internal Environment: These deals greatly with the strength and weakness of on organisation, this analysis will:

1. Help initiate the process of evaluating kwakumey Tableware’s resources and capabilities.

2. Provide information on Kwakumey’s assets, skills, and work activities.

3. Evaluate resources, capabilities, and core competencies at Kwakumey Tableware industry.

The application of aspects of Michael Porter’s competitive model can be related to the industrial operations of Kwakumey tableware. This model is widely used to frame industry analysis. According to Porter (1985), “the nature and degree of competition in an industry will determine the strategy that will be appropriate for the managers to formulate and implement”. The five forces model of competition expands the arena for competitive analysis.

The five competitive forces...