Submitted by: Submitted by dwithers
Views: 381
Words: 2722
Pages: 11
Category: Business and Industry
Date Submitted: 01/27/2013 10:35 AM
TABLE OF CONTENTS
Page
EXECUTIVE SUMMARY 1
OVERVIEW 1
The Industry 2
Competition 2
Brand 2
HISTORY 3
PROBLEM STATEMENT 3
OBJECTIVES 3
Pricing Methods 4
Pricing Strategies 4
Promotional Strategies 4
Distribution System 4
METHODOLOGY 5
SWOT Analysis 5
FINDINGS 6
RECOMMENDATIONS 6
RESULTS 7
CONCLUSION 8
APPENDIX
BIBLIOGRAPHY
EXECUTIVE SUMMARY
Research was conducted on The Coca-Cola Company and how it sustains its competitive advantage. A business has to understand the dynamics of its industries and markets in order to compete effectively in the marketplace. The following focuses on Coca-Cola Company and its competitive advantage in the soft drink industry. We first discuss the company followed by the success of the company as a whole. We also introduce possible measurable results that Coca-Cola could use to determine their growth or decline. Also up for discussion are a few major views of Coca-Cola as a business entity. Having these different views allows for a more efficient company, more focused on its goals. Coca-Cola is very definite with what they would like to accomplish and also what they promise to their customers and shareholders. Their flagship brand empowers the company with a tremendous competitive advantage and a solid foundation for success along with their innovative marketing approach and their unmatched distribution system.
OVERVIEW
The Coca-Cola Company is the world's largest soft-drink company. It manufactures, markets and distributes non-alcoholic beverage concentrates and syrups. The syrups, concentrates and beverages bases for Coca-Cola and nearly 400 other soft drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world. More than 60% of its products are sold outside of the US. It is headquartered in Atlanta, Georgia.
The Company...