Week Three Exercise

Week Three Exercise

Amanda Beatty

BUS 642: Research Business Methods & Tools

Thomas E. Hennefer

Complete Making Research Decisions 5, page 315.

5. A. I really can’t see anything wrong with this one.

b. I think there are too many choices in this one. Good and excellent can almost be one in the same.

c. I think there are too many choices in this one. Good and excellent are almost the one in the same, average and fair are almost one in the same.

d. I don’t really understand the difference between strongly agree and agree and the same goes for strongly disagree and disagree. Maybe it’s just me.

In text answer Terms in Review, 1-3, page 123

1. Explain how much of the five evaluation factors for a secondary source influences its management decision-making value.

a. Purpose

The management will want to make sure that the source they get doesn’t have a hidden agenda in it.

b. Scope

The management will want to the topic is about the subject the management needs it to be about in the current time frame it needs it be in and cover the right geographic area if need be.

c. Authority

The management will want to know what the level of the source is whether it is primary, secondary, or tertiary.

d. Audience

The management will want to take into consideration that the audience will be that they need the source for.

e. Format

The management will want to figure out how present the information and what information they want to present.

2. Define the distinctions between primary, secondary, and tertiary sources in a secondary search?

Primary source is the original source of information from the individual or actual event. Secondary source is an interpretation of the primary source or a book and tertiary source is an interpretation of secondary source or an internet source.

3. What problems of secondary data quality must researchers face? How can they deal with them?

There can be multiple problems with...