Starbucks Startup in South Korea
Submitted by: Submitted by EJOSEPHGRAHAM
Views: 250
Words: 3696
Pages: 15
Category: Business and Industry
Date Submitted: 02/12/2013 09:57 AM
Team
leaders of tomorrow
|Starbucks Startup In South Korea |
| |
|Management of a multicultural team. |
|AMBA620 Section 1143 |
| |
| |
|UMUC |
|06/10/2012 |
|Instructor : Prof. Mary Ellen Hrutka |
Managing the Starbucks startup team in South Korea
To effectively manage the Starbucks start-up team in South Korea, it is imperative for the manager to understand the culture of the country for which the Starbucks Company is being introduced. Starbucks products are predominantly based on the selling of coffee. The South Korean community is better known for drinking tea more than coffee. According to Han & McPherson (2009), the South Koreans are not easily swayed in their cultural belief and perspectives. Their culture emphasizes the family-like organizational...
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