Sc: Tutorial Assignments Session 1: Ca, Strategy Model & Growth Options Date: 19.02 # Reading Discussion Questions: 1. Class or Mass? Should Neptun Lunch a Mass-Market Brand? Session 2: Industry & Competitor Analysis

SC: Tutorial Assignments

SESSION 1: CA, strategy model & growth optionsDATE: 19.02 |

# | READING | Discussion questions: |

1. | Class or mass? | Should Neptun lunch a mass-market brand? |

SESSION 2: Industry & competitor analysisDATE: 21.02 |

# | READING | Discussion questions: |

2. | RYANAIR (A) | * What is your assessment of Ryanair’s launch strategy? * How do you expect Aer Lingus and British Airways to respond? Why? * How costly would it be for Aer Lingus and British Airwyas to retaliate against Ryanair’s launch rather than accommodate it? * Can the Ryan brothers make money at the 98 fare they propose? |

SESSION 3: Organizational analysisDATE: 5.03 |

# | READING | Discussion questions: |

3. | DOGFIGHT (C) | * How did the firm move from the brink of bankruptcy to become one of the most profitable airlines in the world? * What are the most serious threats that the firm faces today? * How serious is the challenge posed by Go? * What should Michael o’Leary do? |

SESSION 4: BOS DATE: 7.03 |

# | READING | Discussion questions: |

4. | Cirque (A) | * How would you assess the attractiveness of the circus industry in the early 1980s? What would you conclude from your industry analysis? * What were the factors the traditional circus companies competed on? What do you like or dislike about traditional circus? |

SESSION 5: BOS DATE: 19.03 |

# | READING | Discussion questions: |

5. | Apple | Suppose you were appointed as a new CEO of Apple, succeeding Gilbert Amelio in 1998, when the company was on the verge of bankruptcy: * How would you diagnose the problem of Apple in terms of value, profit, people? * Using the 4 actions framework (BOS), what would you do to revive the company?Reflecting on each offering of the iPod/iTunes software, iTunes music store, iPhone and iPad; * In which industry did Apple create a blue ocean? Was that industry attractive? * Where did innovation come from?...