Westlake Lanes

case analysis

Westlake Lanes: How Can This Business Be Saved?

Forhad Ahmed

103252801

Strategic Management

75-498, Section 2

Prof. Jonathan Lee

Monday, 11th February, 2013

Key Issues

Westlake Bowling Lanes located in downtown Raleigh, North Carolina, had been struggling with crucial issues severely due its mismanagements, improper organizational structure, lack of space for the customers to have ‘happy time’, overpriced games, low food quality, old machineries, ever increasing cost of salary, health insurance and lastly, lacking of strategic business goal. Shelby Givens, a business graduate who was eager to work in a small business environment, formally proposed to Westlake’s board to hire her resolving the ongoing crucial problems, and get it back on profit. In addition, they still could not pay back the funds borrowed 16 months before. For Westlake, the main challenge is deciding whether to consider a different path in case they could not pay the loaned funds.

Internal Analysis

In this section, we will be analyzing the Westlake’s internal and external environment to identity, and figure out whether they will be able to repay the funds within the 16 months’ time period or not.

For the internal environment of Westlake, we will be using an efficient analytical tool known as VRINE Model.

The VRINE Model

Valuable

As Westlake Lanes is situated in downtown area nearby to the neighborhood, all the restaurants; people love to visit there with their family members to play Bowling while having some good time. The most attractive feature of Westlake Lanes is...