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End of Module Project
The context of the End of Module Project may be found in the case study - 'The global pharmaceutical industry: swallowing a bitter pill' (pages 547 - 556, set text).
Analyse the future strategic directions available for a specific pharmaceutical based organisation of your choice. Identify the strategic options facing your chosen organisation and make recommendations as to the strategy you believe it should pursue, clearly explaining the rationale behind your recommendations. You should pay particular attention to:
• the drivers towards globalisation within the pharmaceutical industry and the opportunities and threats involved therein
• the extent to which public opinion, legislators, regulators, lawyers and powerful public sector customers may influence the industry
Your final submission should be a written report of between 1500 - 2000 words
Name: Jamie Allen
Module: Business Strategy
Submission Date: 17th December 2012
Confidentiality: I have read, understand and adhere to the KOL Confidentiality Policy. Click here to access the KOL Confidentiality Policy.
Academic Integrity Statement: I have read and understood the Academic Integrity guidelines for Kaplan Open Learning and the University Of Essex, and declare that this assignment conforms to all of the rules and regulations contained therein.
Please note: the guidelines can be found in the Student Handbook (see section 6.4).
Assignment Checklist
Please make sure you have completed the below points before submitting you assignment:
• Spelling and grammar check
• Referencing completed
• Word count fulfilled
• Proof read completed
• All parts of the question answered
Introduction
The intent of this project is to analyse and recommend future strategic direction for the global pharmaceutical company, GlaxoSmithKline (GSK). Firstly, the history and current position of GSK shall be explored, including the drivers...