Business Analysis

Business Analysis Part 3

MGT/521

November 12, 2012

Business Analysis Part 3

In the previous weeks, the business analysis of Apple Incorporated discussed if the company is a sound investment from a mutual fund manager using strengths, weaknesses, opportunities, and threats (SWOT) analysis and viewing the company’s finances, comparing to the other competitors, Microsoft Corporation, and Toshiba Corporation. In this final look at Apple Incorporated business analysis will discuss the economic trends the company faces, various strategies could use to adapt to the changing market and recession. Along with informational tactics the company could implement to achieve strategic goals. In this paper, will discuss the role of human resources management and the roles they played to helping the company achieve its business goals for the present and future.

Few companies have made such an impact on world culture as Apple. A company on the verge of fading out has made an unbelievable comeback using a combination of marketing techniques and devices. Apple considers themselves as an innovative marketing company. There is no denying Apple’s huge success; according to Blatchford (2012) “the highest market capitalization in the world at $573 billion, which is more than Microsoft and Google’s valuation combined.” Apple Incorporated is the most admired company in the world, and the brand name itself is worth $153.3 billion alone. Apple Incorporated continues to strive to be the best in the technology industry, and continues to improve company growth and products year by year.

Apple Incorporated makes huge efforts to differentiate its products from the competitors. Most of their marketing strategies come from simple product designs, pricing, and customer satifaction, and developers and applications. Apple’s product strategy is simple because it combines a superior design to its products that makes them stand out from other companies. Apple’s design philosophy focuses on...