Apple Think Different

Case: Design Thinking and Innovation at Apple

1. Why has Apple being so successful? What do you attribute it to? (Hint: part of the answer lies in its “good” strategy. Analyze Apple’s strategy to uncover some of its successful factors)

Apple has been one of the best successful companies for several reasons. These success factors are from Apple’s way “Design Thinking

“. Design Thinking is the innovation powered through understanding and the direct observation of what people need and desire, like or dislike.

First, Apple has been made attractive products. The Apple products utilize all principles of design thinking. Apple products were designed to satisfy human needs by combining simplicity, fun and play with practical use of clever machines. In that way Apple became the pioneer in creating mind-blowing user experiences through its creations: iMac (desktop), Mac book (laptop), iPods, iPad and iPhones. In addition, Apple’s design includes packaging and cords and its design is not static but continued, motivated innovation (colors & materials)

Second, Apple continues to experiment, learns from its mistakes, and continually builds on and improves its existing product line. Learning from its mistakes makes Apple innovative company. Apple way creates a series of products, each only slightly different from its predecessor. The progress of latest products attracts customers.

Third, the charismatic leader, Steve Jobs is famous for its enthusiastic speeches and clear communication of his vision. His speeches and Apple commercials create an emotional connection with the audience through persuasive storytelling and mind-blowing visuals, which while not always showing the product still make customers, associate them with well-known creative individuals or outstanding experimenters and innovative products. The company builds a strong emotional connection with contemporary audiences that like to enjoy life, think differently and try...