Study About Fb

UNIVERSITY KUALA LUMPUR

UNIKL BUSINESS SCHOOL

BACHELOR BUSINESS ADMINISTRATION (HONS) IN ISLAMIC FINANCE

TITLE: FACEBOOK AND TWITTER IMPACTS ON BUSINESS PERFORMANCE: EVIDENCE FROM SMALL ENTREPRENEURS.

SUBJECT NAME: BUSINESS RESEARCH METHOD

SUBJECT CODE: EIB20503

CLASS CODE: IF01

NAME OF STUDENT: 1) AHMAD HARITH BIN ROZELAN (62289111002)

2) ZAID HARITHAH BIN ZAINULABID (62288111045)

3) MOHD FEKHRI BIN MOHD BAKRI (62289111006)

LECTURER’S NAME: DR RADUWAN BIN IDAR

SEMESTER: JULY 2012

Table of Contents

1.0 Introduction 2

1.1 Background of the Study 2

1.2 Problem Statement 3

1.2.1 Management Question: 3

1.2.2 Research Questions: 3

1.4 Objectives 3

1.4.1 Hypothesis: 3

1.5 Significance of Study 4

2.0 Literature Review 4

2.1 Definition of Facebook and Twitter 4

2.2 Definition of Business Performance 5

3.0 Methodology 6

3.1 Research Design 6

3.2 Population 6

3.3 Sampling and Sampling Technique 6

3.4 Data Collection 7

3.5 Data collection instrument 7-8

3.6 Data Analysis 9

4.0 Limitations 9

5.0 References 10

Facebook and Twitter Impacts on Business Performance: Evidence from Small Entrepreneurs.

1.0 Introduction

These days, businesses can reach beyond traditional geographical boundaries with Facebook and Twitter, which means they are more exposed to potential target market. All over the world there is a realization that these two types of social networking have the potential to improve business performance. This opportunity can be a challenge and additional factors to increase business performance.

1.1 Background of the Study

Social networking is the number one online activity in the world. The dominating companies are Facebook and Twitter. According to bitrebels.com, the average user spends 25 minutes per day on Facebook. This can bring good delivery of information from business owner to the customer. Again, almost 48% of...