International Business Research

Boston Consulting Group

Gustav Mahlerlaan 40

1082 MC Amsterdam

Toyota Nederland 18 September, 2012

Steurweg 8

4941 VR Raamsdonksveer

Subject: Invitation to participate in a research into the hybrid car market

To whom it may concern:

The Boston Consulting Group (BCG) is conducting a research on customers in the high-end market segment of hybrid cars. For this research your contribution is highly appreciated. Moreover, outcomes of this research might be beneficial for Toyota.

The research process consists of interviewing a sales manager of every major automotive company in the market in order to retrieve reliable information of the car industry. The gathered data will be used to study the customers groups with a specific focus on the high-end car market segment, in order to determine their behaviors and to predict future trends of the car industry.

The interview will consist out of three key elements:

* An organizational research

* Sales analysis of the current products

* R&D analysis of research Toyota does on Hybrid cars and technology

The interview approach is intended to ensure that the same general areas of information are collected from each organization.

When cooperating with this research on hybrid cars, the BCG will make the results available for participants. This implies that the Toyota organization receives very reliable and non-affected information on the hybrid automotive industry. Moreover, other benefits for Toyota are gaining insight into future trends of the hybrid car market.

We recognize the need for appropriate protection of the provided information and use it to the extent needed to support the research. Toyota has the right to refuse to participate and the proposed interview would last about three hours. A specialist of the Boston Consulting Group would come to Toyota’s office in order to realize the interview.

We hope that Toyota will contribute to this research and looking forward to...