Immigrants

http://teamuco.wikispaces.com/5305+Case+1+Edward+Jones

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Potters’ Value Chain Analysis

In the value chain there is two main areas to focus. The first one is the support activities, which include the frim infrastructure, human resourse management, technological development and procurement. The second one is primary activities that make the company function. This include inflow and outflow of logistics, operations, marketing and sales, and service.

Edaward Jones best area is the support activities. The company has aquried a solid, well performing infrastructure to support the daily activities that the company does. Moreover, information technology division has a solid system that connects every office to the home office and shows training and information session via satellite linkups. This gives the company a competitive advantage over competitors therefore they never outsource it. .

Human resources are highly developed by heavily recruiting new financial representatives and being highly selective. With a 92% pass rate, they have had much success in their process. There is a lot of room to grow within the company and the programs if changed it can hurt its stragety.

As for the technological development need very little attention. The only thing they need to implement or created is a internet base trade market to gain more customers with alternate services besides the one to one consulting stragety. this product with the implementation of the satelte linkups will make the experience one of a kind. Inflow and outflow of logistics and operations can also be incorporated in this department to for easy company control.