Datavantage Corporation

Datavantage Corporation

Background

In 1988, Datavantage Corporation was founded by Marvin Lader. Lader was an IBM veteran and a serial entrepreneur from Cleveland. Lader’s background in sales and application software/system engineering allowed him to gain extensive knowledge of business applications that ranged from sales to feeder distributors to large retail chain applications. The company is a reseller of business application software to small distribution businesses and corporate systems for the retailers, home offices as well as a provider of legacy Cobol Systems for Distributors.

Datavantage is a software developer of choice for retailers worldwide, particularly those in segments as specialty retail, general merchandise retail, department stores, grocery, drugstores, convenience stores, and online and catalog merchants. There are currently more than 50,000 registers currently

As part of the new strategy, Datavantage moved from a pure reseller to a software developer and point-of-sale solution provider. Chaz and Marvin felt that the development should be kept in-house.

Datavantage is the software developer of choice for retailers worldwide, particularly those in segments like specialty retail, general merchandise retail, department stores, grocery, drugstores, convenience stores, and online and catalog merchants. More than 50,000 registers currently run a Datavantage POS system, and nearly 180 corporate offices use at least one Datavantage Analytics application.

Strengths and Weaknesses of

SWOT Analysis

Problem

Identification of Possible Action Alternatives

Analysis of Each Alternative

Decision

Implementation

Evaluation

Conclusion

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