Boston Beer

Questions

1. Have you ever tried one of the Boston Beer brews? If so, how did you like the taste? Did you think it was worth the higher price?

I have tried a couple of Boston Beer brews. However, I am not a huge fan of the taste. I think other beers taste better than the Boston Beers I have tasted. For me personally I wouldn’t pay for it if it was worth a higher price.

2. The investment community evidently thought Boston Beer had great growth probabilities to have bid up the initial price so quickly. Why do you suppose so many fell into this trap? Or was Jim Koch a poor executive in not bringing Boston Beer up to their expectations?

I believe the Boston Beers have actually grown a lot universally especially considering the fact that its considered a “local” beer and not brewed from out of the country. When it comes to pricing beer its hard because there are so many types of beers that people can get for cheaper prices. Koch was did his job correctly of brining Boston Beer up to their expectations because its not just a local beer in Boston; everyone all over the world drinks Boston Beers now.

3. “The myriad specialty beers are but a fad. People will quickly tire of an expensive, strong-flavored beer. Much of it is just a gimmick.” Discuss.

In this generation there are two different kinds of beer drinkers. We have the mid-age and older drinkers that actually enjoy the taste of high quality beer. Then we also have teenagers to late 20s early 30s that drink any type of beer to have a good time with less money. Our generation enjoys drinking cheap beer because it taste better. There are games that include chugging beer and the easiest way to chug beer is to get a beer that taste good compared to a stronger lager. The older generation group will get the expensive, strong flavored beer because they want to enjoy the taste, but the younger generation group would rather settle for less.

4. What problems do you see retailers facing with the burgeoning...