Marketing Management

Lord Ashcroft International Business School

Marketing Management

Department: Accelerated MBA

Academic Year: June 2013 Semester/Trimester: 1

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Contents

Topic 1. Key Information

Page 3 3

2. Introduction to the Module 3 3. Intended Learning Outcomes 4 4. Outline Delivery 5 5. Assessment 7 6. How is My Work Marked? 11 7. Assessment Offences 12 8. Reading Lists 13 9. Module Evaluation

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1. Key Information

Module/Unit title: Module Leader: Marketing Management Deborah Grieve Guild House, Peterborough Email: deborah.grieve@anglia.ac.uk

All modules delivered by Anglia Ruskin University at its main campuses in the UK and at Associate Colleges throughout the UK and overseas are governed by the Academic Regulations. You can view these at www.anglia.ac.uk/academicregs. In the unlikely event of any discrepancy between the Academic Regulations and any other publication, including this module guide, the Academic Regulations, as the definitive document, take precedence over all other publications and will be applied in all cases.

2. Introduction to the Module

The module provides a detailed and critical introduction to the key concepts and theories applicable to and used in marketing and marketing management in contemporary contexts and aims to explore and provide a critical introduction to the principles underpinning, and knowledge which is related to the formulation and appraisal of marketing strategies and policies, including those related to the marketing of physical products and services. The module is also based on the exploration and development of a detailed and critical oversight of marketing management including the role of analysis, planning, implementation, and control of marketing programs and how they are designed to create, build, and maintain mutually beneficial exchanges and relationships with target markets for the purpose of achieving organisational objectives. The module therefore discusses and examines, through a process of...