Amis

Part A: 3 objectives and 3 CSFs of each objective and 15 ICTs at least.

INTRODUCTION

Objective 1: Tesco’s Global Expansion

To secure the continuing growth in sales and the profits, Tesco has changed the strategies in UK as well as international market. They reformed their store in UK into smaller convenience supermarket formats against the competitors and the regulations of government. The operations in international market are one of the most successful progressive challenges which are not attempted by the UK companies in the retail industry.

For the purpose of achieving the global expansion of the operation, Tesco examined new potential market and entered successfully in the period of the financial crisis in Asia such as South Korea and Thailand. They also developed effective marketing strategies to settle down in the markets. In addition to that, the company increased the number of their subsidiaries worldwide starting from Europe to US.

In the increasing regulatory issues and pressure from government and local community, Tesco has turned the ways of completion from local market into global markets for the long term growth of their business.

To support the international diversification, Tesco has adopted three critical success factors (CSFs) which is including effective marketing strategies to promote their products and services, raising the number of subsidiaries and developing new market entries.

* Effective Marketing

The corporate portals assist to build the company identity through providing lots of information to the users of the websites. The sufficient and effective information of the company can create a strong relationship between the customers and the company. It also can work as a kind of advertisement tools along with supporting the diverse requirements of the customers.

Online customer relationship management (CRM) using the cloud computing, software as a service (SaaS) and social media helps the company to retain the customers...