Survey

Age: _____________________

Gender: __________________

-------------------------------------------------

Occupation: _______________

-------------------------------------------------

1. How frequent do you visit coffee shops?

* Daily

* Weekly

* Monthly

2. What is your favorite coffee shop?

* Starbucks

* Figaro

* The Coffee Bean

* Others (please specify):__________________

a. In relation to the previous question, tick the box that corresponds as to why such coffee shop is your favorite:

* Price

* Quality of Service

* Quality of Products Served

* Ambiance

* Location

3. On the average, how much are you willing to spend in a coffee shop?

* 50 – 100

* 101 – 150

* 151 – 200

* 201 – 250

* More than 250

4. On a scale of 1-5, (with 5 being the highest), rate the following characteristics separately as to their importance when choosing a coffee shop:

_____ Atmosphere

_____ Noise level

_____ Price

_____ Product Variety

_____ Quality of Products

_____ Wi-fi Accessibility

_____ Hospitality of Staff

5. Does the fact that a coffee shop serves only fair trade coffee/tea and locally grown food would influence your decision on visiting a coffee shop?

* Yes, it will.

* No, it would not.

* Somewhat

* I don’t know what fair trade coffee is.

6. Would a coffee shop that serves rice meals and pastries (in addition to coffee) appeal to you?

* Yes

* No

b. In connection with the previous question, how much are you willing to spend for these rice meals and pastries?

* Below 150

* 150

* 200

* 250

* 300

* More than 300

7. Would student discounts entice you to visit a coffee shop? (Answer if the question applies to you. Otherwise, you may proceed to the next question.)

* Yes

* No

8. Which type of coffee shop do you prefer?

* Large Corporation Coffee Shops (i.e. Starbucks, Figaro, etc.)...