Survey Techniques

|Survey and Observation Methods |

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|Submitted to Prof. Maninder Singh |

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|[12.8.2010] |

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|Submitted by: Shankar Radhakrishnan |

|Parvati Guhasarkar |

|Anshul |

|Hadiqa Dar |

|Neha Singh |

Surveys are used to collect quantitative information about items in a population. Surveys of

human populations and institutions are common in political polling and government,

health, social science and marketing research. A survey may focus on opinions or factual

information depending on its purpose, and many surveys involve administering questions to

individuals. When the questions are administered by a researcher, the survey is called

a structured interview or a researcher-administered survey. When the questions are

administered by the respondent, the survey is referred to as a questionnaire or a self-

administered survey.

Questions and Response Formats

Usually, a survey consists of a number of questions that the respondent has to answer in a set

format. A distinction is made between open-ended and closed-ended questions. An open-

ended question...