Executive Summary

The aim of this study is to determine market for the product, socio-economic conditions, existing competition, whether students will be in favor of buying of the product. Munchkin or also called choco balls, is the name of our product. In native times a traditional munchkins are baked just like donuts. Traditional munchkin undergo a lot of process and needs a lot of ingredients. Traditional munchkins ingredients are Eggs, Milk, Soy, Wheat, Donut: Enriched Unbleached Wheat Flour (Wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Palm Oil, Sugar, Skim Milk, Egg Yolks, Blueberry Flavored Bits [Sugar, Corn Syrup, Corn Cereal, Modified Food Starch, Partially Hydrogenated Cottonseed and/or Soybean Oil, Artificial Flavor, Artificial Colors (Red 40, Green 3, Blue 1)], Contains less than 2% of the following: Soybean Oil, Soy Flour, Water, Wheat Starch, Salt, Leavening (Sodium Acid Pyrophosphate, Baking Soda), Soy Lecithin, Leavening (Sodium Aluminum Phosphate), Konjac Flour, Natural and Artificial Flavor, Artificial Colors (Red 40, Blue 1); Glaze: Sugar, Water, Maltodextrin, Contains 2% or less of: Propylene Glycol, Mono and Diglycerides (Emulsifier), Cellulose Gum, Agar, Citric Acid, Potassium Sorbate (Preservative), Vanillin (an Artificial Flavor). On the other hand, no bake or homemade munchkins ingredients are 1 pack Ace Biscuit / Other brand of Chocolate crackers, finely ground, 1 small can condensed milk, Desiccated coconut, Nips candy / M&Ms (optional).

Our target market is the students from the Ateneo de Davao University, who are having a hard time cross cutting their budget without sacrificing their taste buds from a delicious yet affordable snack. Ateneo de Davao University is consist of 3646 males students and 4794 females students with a total of 8440 students.

Having 70 respondents from the survey we made out of the students from different colleges and department. In our survey...