Cross Cultural Mgmt Plan

Executive Summary

Cross sectional examination or study is an observation of all population or a representative of the same at a certain time. Cross sectional examination ensures expounding the study to cover all aspects of the population instead of just having specific data of a particular specific attribute or subject. It is due to this broad nature that the diversity with case control studies is realized. A broader understanding of all the circumstances surrounding the population under investigation is achieved.

This paper give an over view of American investment in Kenya. The company that has been focused on is the British American Tobacco Kenya Ltd. in it is contained the situation analysis of the business itself and the business environment. It outline how the study is intended to be completed giving factors in which importance will be attached.

Situation Analysis

Introduction

British American Tobacco plc. is a multinational company that is headquartered in London, UK. It is the world's second largest quoted tobacco company by global market share with a leading position in more than 50 countries and a presence in more than 180 countries. The company was formed in 1902 when the British's' imperial Tobacco Company and the American Tobacco Company of the united formed a joint venture with an agreement of each not to trade in the other partners home ground. Since then British-American Tobacco Company Ltd. Which was formed has expanded its business all over the world. Some of the early countries of investment were Canada, China, Germany, South Africa, New Zealand, Australia and Kenya. The major brands manufactured by the company that are enjoyed all over the world are Jockey club from Argentina, Stand broke from Australia, du Maurier form Canada, North state from Finland HB from Germany, Courtleigh from south Africa, Yava Gold from Russia, GPC from the US, Embassy from Kenya and Wills from India.

My major focus in this paper is the company's' subsidiary...