International Business

Exclusive summary

During the past decades, the increasing globalization process enables more and more organizations participate the international business. Some of those organizations achieve the great success, however, there are also some organizations failed in their overseas operations, due to their lack of the understanding of the political, legal, technological and economic environment in the target country. As the result, this paper will conduct a detailed analysis for the political, legal, technological and economic environment in China. With the research on the literatures, this paper will explain the benefits of the international business, provide the general overview of China and Topshop, and discuss the political, legal, technological and economic environment in China, that could possible affect the Topshop's operation. Through the analysis, this paper will explain how such environment could pose an opportunity or a threat to Topshop. At the end of this paper, there will be a conclusion.

1. Introduction

The Topshop is one of the most successful multinational organizations which specialize in designing, manufacturing and retailing of the fashion clothing, shoes, make-up and accessories. Since the company was founded in 1964, its continue supply of the fashionable products enable the company to experience a rapid growth. It was now grown into a multinational organization which operates its business in around 440 shops across 37 countries.

Fashion clothing industry background in global

Fashion clothing industry has come a long way to be an organized industry from being a mere domestic industry. Starting with the Industrial Revolution, it has gained a state of supremacy with time. High production of wool, cotton and silk all over the world has given a boost to the textile industry in past years. According to statistics, the global textile market is worth of more than $400 billion at present. In a more liberalized environment, the industry...