Whole Foods Market

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Category: Business and Industry

Date Submitted: 10/22/2013 04:00 AM

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Does the company’s strategy reflect the company’s mission? Explain.

Whole Foods’ Mission is stated in Case 1 Exhibit 1 as “Whole Foods, Whole People, Whole Planet.” This means that they want to sell the best locally grown organic foods, hire the best people available, and be a company that acts responsibly for the planet. Whole foods market philosophy is to have high-quality natural food bought by more and more customers which would eventually change the diets of individuals and eventually change the planet by helping people live longer happier lives. Whole Foods’ strategy is to make their prices competitive for the market while maintaining the highest quality. It also talks about taking advantage of opportunities for promotions, and to become better known for their value, because they are already known for quality. Since the company began in 1978 it has grown through expansion and acquisition of the most worthy assets. In 1987 Whole Foods acquired Wild Oats market for $565 million which is listed on their website as the latest development in their history. Wild Oats market was the second biggest company behind Whole Foods in the natural and organic food and product segment, its closest and biggest competitor. Whole Foods’ strategy reflects their commitment to improving quality of life and commitment to people and community. There is actually a proposed store location in Closter NJ, which is about a five minute car ride from my house. The store can’t open soon enough for the people in my community.

What is Whole Food’s business model?

At the heart of its business model is Whole Foods Seven Core Values. They are: Selling the highest quality natural and organic products available; Satisfying and delighting their customers; Team member happiness and excellence; Creating wealth through profits and growth; Caring about communities and environment; Creating win-win partnerships with partnerships and suppliers; and Promoting health of stakeholders through...