Marketing Definition Paper

MKT/421

Marketing Definition Paper

Marketing is the way in which companies can gain more customers and to communicate with them, and companies can develop ways to promote their products and hopefully this will expand their business. A businesses presentation requires a good job of marketing, which marketing is harder than what it means (Perreault, 2011) .

“Marketing is everywhere. Formally or informally, people and businesses take on a number of actions that we could be called marketing. Good marketing has become an increasingly vital ingredient for business success, and marketing strongly affects our day to day lives. It is implanted in everything we do from the clothes we wear, to the Web sites we click on, to the ads we see (Perreault, 2011).”

Marketing is more than selling a product, but marketing will recognize the customers’ needs as well as meeting those needs. This will apply to all products whether it is a good, or service. Customers won’t have much persuading if marketing is done correctly, and most of the time the customers will be satisfied and will want to buy the product (Perreault, 2011).

The company will have to figure out what the consumer wants to buy, which will make it easier to market and promote the product. Market can determine the success of a business and their financial success will depend on it. The other functions of the business will not flow right if the company does not make a profit (Perreault, 2011).

There are a lot of businesses that was successfully and some that were not successful. There are plenty of organizations that have lived or died based on their marketing. For example the Aerospace companies, like Sikorsky Aircraft, are trying to gain more customers and make more of a profit, which marketing will help in this case. Sikorsky's maintained a reputation for products produced with safety and performance ratings for the military and commercial use. Military and civilian businesses are looking for highly skilled...