Mcbride Marketing Paper

McBride Marketing Paper

Joshua Amos

BSA/310

Ivon Young

March 23, 2014

Intro

In this paper we are going to discuss a marketing plan for McBride Financial Services. We are also going to discuss on what needs to be done in order to expand the customer base.

Market Research

There are two different types of market research. The first way is secondary research. This is analyzing information that has already been gathered for another purpose. The second way is primary research. This is when a company collects new information to meet their specific needs. I think the research that your company needs to use is primary research. The best way for this is through surveys. This will allow your company to get up to date opinions from customers. You can ask questions like what the customers appreciate about the business or even what the business is missing. After gathering this data you will then be able to take a step forward in your plan. In order for your company to gain these customers the most important thing is to see what these customers are going to want. Using surveys and primary research you will then be able to gather this data (“Types of Market Research”, 2014).

Types of Media to Use

There are multiple different types of media that can also be used to gain customers or even just to put the name of your business out there through advertising. Picking which type of media is a big decision for your company to make. The type of media that I think would be best for your company to use would be social media. Social media is websites and applications that are used for social networking. This is how friends from different parts of the country can keep in touch without having to call each other to talk. This is also how many businesses are promoting their companies these days.

You can promote your business in a few different ways by using social media. You will be able to have advertisements that have your company logo on them and information to contact your...