Feasibility Study

Business 3401: Term Project

Introduction, Background and S.W.O.T Analysis

Shannon Ball, Curtis Benoit, Melissa McIsaac, Adam Delaney

Operations Management

February 14, 2014

Table of Contents

Introduction 3

Location 4

Marketing Layout 4

Background 5

The Microenvironment 5

Internal environment 7

S.W.O.T Analysis 8

Strengths 8

Weaknesses 9

Opportunities 9

Threats 9

Introduction

Our organization, Mobile Mechanics, is located in Corner Brook, Newfoundland. It is a company that focuses on automotive care and assistance, but uniquely caters to those not capable of handling certain necessities themselves. Those services can be simple things such as [picking up your vehicle for you and dropping it off at a proper garage to handle any complex service that it may require, whether that be by driving or towing it to the destination] cleaning, oil changes, changing a flat tire or boosting a vehicle where the battery has died.

The need for this type of service is emerging due to the aging portion of the population in this section of the province. The elderly are not as willing in this day and age to perform these smaller tasks themselves, and would gladly pay for the convenience of having it handled for them. These elderly people, if not able to perform the task themselves, would more than likely ask for help from a friend or family member. The issue with this is that they would have to take time out of their day, whether that means away from their family or time off of work, and this would end up costing them more than our service would. This is the section of the market that our company will focus on the most, while also marketing to professionals in the work place who have the disposable income to pay for this service, such as doctors, lawyers, and some government officials. These people would most often have to take a half a day or upwards of a full day off of work to handle these problems, and with what that could cost them in wages they...