Feasibility Plan

Peter Gomez & Hiland Meyers

November 17, 2009

Homework

Feasibility Plan

First Screen

Part 1: Strength of Business Idea

1. Extent to which the idea: *Takes advantage of an environmental trend *Solves a problem *Addresses an unfilled gap in the marketplace

Moderate (0) – Our new venture will serve mostly upper class customers. It takes advantage of a trend because more and more entertainment events and places make liquor part of the menu and product offerings. Solves a problem and fills a gap in the marketplace because most liquor stores are standard and focus on lower and middle class customers.

According to Wikipedia liquor stores target markets vary but a large number of business’ cater to a younger audience which supports our statement that are business idea has the potential to fill the gap by serving upper class customers (Wikipedia).

2. Timeliness of entry to market

Not timely (-1) – Our entrance into the market is not timely. The liquor store industry has been around for hundreds of years and represents a fairly mature and very fragmented market.

The liquor store industry has been around for many years and has seen many protests, laws, regulation, and deregulation (Answers).

3. Extent to which the idea “adds value” for its buyer or end user

High Potential (+1) – Our new venture has high potential for adding value to its customers. We will offer exceptional customer service/relationships, delivery, and catering services. We will also host invite only parties for our most valuable customers providing them with another platform of “importance (exclusive)/ V.I.P” status.

According to StartUpNation, if a company want to avoid getting beat up on price they should also focus on customer service and customer satisfaction. In order to keep customers satisfied a company should have knowledgeable and available staff, friendly people, good value, convenience, and a fast finish (StartUpNation).

4. Extent to which...