Business Research Part 2

Understanding Business Research Terms and Concepts: Part 2

Michele Corsentino

Res/351

June 15, 2015

John Gilpin

Understanding Business Research Terms and Concepts: Part 2

Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why.

• The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.

Exploratory: This method is used to discover information on the problem from the research conducted. The research will then provide a hypothesis or new ideas to come to a conclusion.

• A food manufacturer wants to know the demographics of people who purchase organic foods.

Descriptive: The food manufacturer is gathering information from the demographical area directly from people.

• A firm is considering hiring American celebrity Paris Hilton to endorse its products

Casual: The firm is hiring Paris Hilton, a know celebrity that will help them endorse their products because of her popularity. As a result, Paris Hilton will allow the firm to sell more products.

• British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week.

Casual: British Airways is testing their in-flight Internet service with full price one week and half price the next week.

• This type of study attempts to discover answers to the following questions: who, what, when, where, or how much.

Descriptive: Companies research questions like who buys their products, what kind of products the demographics need or want, when is it appropriate to release certain products, where is it appropriate to sell or release to the public certain products, and what the price is fair for the product to be sold considering competition.

• A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal.

Exploratory: The manufacturer is...