Best Snacks

Task A: Problem/Opportunity Statement

Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.

Response to Task A:

The Best Snacks Scenario presents one general problem but several opportunities to correct the problem. The CEO of Best Snacks, Elizabeth Fairchild, recognized the lack of innovation and creativity from Best Snacks employees by analyzing finical loses in there investors reports. Due the lack of profits Fairchild believes that several internal changes need to take place, starting with the employee innovation and creativity. In order to help Elizabeth fulfill her request she has for Sabrina McKay, the Vice President of Organizational Development, to discover how Best Snacks can increase employee innovation and participation on bringing new products to market. Sabrina increase Best Snacks market share and overall sales.

How can Best Snacks implement radical innovation and creativity to improve their financial standing.

Generic Benchmarking—The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.

Task B1: Generic Benchmarking: Topics

Instructions for Task B1: In the Response row, identify the topics for which you need information in order to identify potential solutions to the problems identified in Task A.

• In the Response row, list three to five topics that you will research in peer-reviewed journals, on Web sites, and in popular publications such as magazines and newspapers.

• In the Response row, provide a justification for each topic.

Response to Task B1:

– The research I will be conducting will cover how culture affects innovation, innovation and technology changes, choosing and designing innovation systems, and lastly people and innovation. These four research areas will help Best Snacks...