Final Business Model and Strategic Plan

Final Business Model and Strategic Plan

Roberto Sotelo

BUS/475

February 28, 2016

Professor Janice Carter-Steward

Table of Contents

I. Page 3-6: Introduction / Executive Summary

II. Page 7-10: Existing Business or New Business Division; Vision, Mission, and Value Proposition

III. Page 10-12: SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value Chain Analysis

IV. Page 13-18: Assumptions, Risk, and Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan

V. Page 19: Conclusion

VI. Page 20: References

Final Business Model and Strategic Plan

A company strategic plan and business model are pivotal to their success, and a business vision, mission, and values are aligned with the model and plan as well. The strategies and objectives that are created are based on the outcome of the company SWOTT, Balanced Scorecard, and Communication plan. With all of these factors collaborating a business together is ingenious implement strategies that can complete any goal set by the firm. Anytime Fitness is an established company that would like to strengthen their global reach and further expand to fulfill their statement, and new division is an excellent opportunity for the business to achieve this goal. The business model and strategic plan for new group provide a great plan for successful implementation into Anytime Fitness operations.

A market analysis was conducted, and the Information that was collected about the new group, the completion was analyzed, and the customer expectations of the service were researched. The market analysis revealed that the marketing service on websites that are heavily populated with consumers looking to discover new information such as Google and Yahoo, and also targeting popular social media sites like Facebook and Twitter. The strategy will increase Anytime Fitness market share, which should yield more profits for the company. The...