Pest Table

GB500 Unit 1 – Bell PEST TABLE

Thinking about your organization and the environment in general, identify 3-5 items in each category and post them on the PEST table. Post your PEST table as attachments to this discussion thread. Change the title to your name, for example, Smith PEST table.

You are also encouraged to react to the items that are displayed by you and your colleagues. Your instructor will comment as well. It will be interesting to see the differences or parallels in items and what this might mean for the future mission and strategies of your organization. (Note: In preparing to do the PEST, Cohen’s Chapter 11, “You Can’t Predict the Future, but you can create it” could be helpful in developing insights.)

Political * consumer protection * taxation from both comsumer and coporate * competion regulation * employment laws * changes in the political enviroment | economic * the overall growth of the economy * tax * the rate of exchange |

SOCIAL * Facebook, twitter, social media * education of products * age * gender * flyers | TECHNOLOGY * the use of the web * Knowledge of products * getting the word out by mouth * sms, emails, im msgs, |

Avon Products is the company at hand that I am speaking of. Avon Products is a multi-level marketing company. The company's chairman and CEO is Andrea Jung, who was promoted to the position in 1999. She has completed a decade as CEO and is the longest tenured female CEO among Fortune 500 companies. (www.avon.com)

Avon uses both door-to-door sales people ("Avon ladies," primarily and a growing number of men) and brochures to advertise its products. In the United States, products may be found through e-Representatives selling through online shops to customers all over the country. In addition to selling, Avon offers representatives the ability to be involved in the Leadership program, Avon’s network marketing opportunity, where Representatives recruit, mentor and train...