Marketing Plan for Cereal Bar

Marketing plan of K cereal bars

2008

Marketing Plan of K cereal bars

1. Executive Summary

Every year, a number of start-ups emerge in every industry and existing players in the industry expands their services by introducing several new products. The underlying reasons behind this fact are the industry still becomes attractive market that continues encouraging the increasing number of new companies. The reasons include the continuous development of information technology (IT) that creates a new way of doing business such as e-commerce and simplified supply chain, rapid economy growth of a country, and the increasing consumer spending on particular products.

In order to reach the desired results, any companies should take into account several considerations or fundamental procedures of successful business by making and implementing marketing plan. While a market is a particular group of who needs services, a marketing plan composes of several components as described below.

Concerning the creation of marketing plan, this paper will discuss marketing plan for Kellogg K cereal bars. The marketing plan composes of trend overview of cereal market, target market, marketing program, financial data analysis, implementation plan, and evaluation and control.

2. Market Review

1. Trend overview

Breakfast is undoubtedly becoming important food for human being since it provide enough energy to perform any activities. Due to the importance of having a breakfast, many organizations and governments campaign to have breakfast every day by providing facts stressing the nutrition of several breakfast alternatives.

In a special 1998 research on the impact of breakfast on children, Koyama (2007), children reveal that those who have breakfast have advantages compared to those skip breakfast as following:

• Have better performance at school

• Obtain superior test scores

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