No Marshmallows, Just Term Papers
Goh, T.-T. (2011). Exploring Gender Differences in SMS-Based Mobile Library Search System Adoption. Educational
Technology & Society, 14 (4), 192–206.
Exploring Gender Differences in SMS-Based Mobile Library Search System
School of Information Management, Victoria University of Wellington, New Zealand // firstname.lastname@example.org
This paper investigates differences in how male and female students perceived a short message service (SMS)
library catalog search service when adopting it. Based on a sample of 90 students, the results suggest that there
are significant differences in perceived usefulness and intention to use but no significant differences in selfefficacy and perceived ease of use between genders. The findings reveal that SMS efficiency has a significant
influence on self-efficacy for males but not for females. Online Public Access Catalog (OPAC) experience has a
stronger but less significant influence on self-efficacy for females but very little influence for males. Perceived
usefulness is still the driving force behind intention to use for both genders. The findings suggest that factors
influencing self-efficacy and its impact on Technology Acceptance Model (TAM) constructs are different for
each gender. The implications of these findings are discussed for both researchers and practitioners.
Short message service, Technology adoption, Mobile search, Self-efficacy, Gender differences
According to the Australian and New Zealand Institute for Information Literacy (ANZIIL) framework (Bundy,
2004), one of the core competencies for the information literate person is the ability to find needed information
effectively and efficiently. Competency in information literacy through the learning of fundamental library skills
such as information seeking is critical for academic success and survival (Macpherson, 2004). In addition, to be a
lifelong learner one needs to demonstrate and acquire...