Jk Tyres

SDM Project part 1 |

Structure and functioning of Distribution channel and sales management at JK Tyres |

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Contents

Introduction - JK Tyres 4

Vision 4

Mission 4

About JK Tyre- 4

JK Tyre manufacturing plant 5

Products Variants - 6

Trade Channel 7

Structure and Functioning 7

Salient characteristics 7

Intermediaries 7

Exclusive retailer 7

Multi-brand retailer 7

OEM companies 8

Car racing companies 8

Organizational flow 8

Roles of each position Holder 9

Area Manager - 9

Sales officers 9

Service Engineer 10

Account manager 10

Linking Marketing Strategy and Sales Strategy 10

Marketing Strategy 10

Sales strategy 11

Retailer Development 11

Meeting Market Growth 11

Product Mix Objective 12

Annual Sales Planning Process- 12

Retailer Commitment - 12

Seasonality - 12

Average Industry Growth - 12

Last year sales data - 13

Sales target 13

Implementation, Evaluation and Control 14

Implementation 14

Evaluation 14

Grievances 15

Problem faced 15

Introduction - JK Tyres

Vision

To be amongst the most admired companies in India, committed to excellence

Mission

* Be a Customer Obsessed Company - Customer First 24X7

* No. 1 Tyre Brand in India.

* Most profitable Tyre Company in India.

* Motivated and Committed team for excellence in performance

* Be a green Company

* Deliver Enhanced Value to all stakeholders

* Enhance global presence through Acquisition / JV / Strategic Partnerships

About JK Tyre-

JK Tyre started in India in way back in 1977 has become a pioneer in radial technology. It is the Radial Tyre Leader in the country being the only tyre manufacturer offering the entire range of 4 wheeler radials i.e. for Trucks & Buses, LCVs, Cars and Farm.

With strong adherence to quality and customer service we are not only a leading brand in India but also a strong global player with a presence in 77 countries across 6 continents offering a wide range of...