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Submitted by to the category Business and Industry on 09/24/2013 09:15 PM


Cabela’s is a leading manufacturer of outdoor equipment. Through years of continuous effort, Cabela’s has built an effective organizational framework for long-term sustainability. Using a sustainability model consisting of inputs, processes, outputs, and outcomes, Cabela’s has developed an integrated system of environmental, social, and governance issues into a corporate management and operations system. With the backing of strong leadership, Cabela’s has progressed to including their entire organization, the company’s outsourced agencies, and non-government organizations into their sustainability strategy. Cabela’s has placed a high value in sharing information with their stakeholders and developing a strong reputation among customers and the community.

Company History

Cabela's is a direct marketer and specialty retailer of hunting, fishing, camping, and related outdoor recreation merchandise. Cabela’s is the largest mail-order, retail, and online outdoor outfitter in the world. Its corporate headquarters is based in Sidney, Nebraska. The company was founded by Richard N. Cabela in 1961 and went public in 2004, with that fiscal year's revenue reaching $1.56 billion, a 50% growth since 2001. Cabela’s has 41 store locations in the U.S. and Canada (Cabela’s, 2012).

Organizational Framework

The foundation of Cabela’s is its world-famous catalog business. The company produces nearly 100 different catalogs per year, including specialty books focusing on outdoor pursuits such as archery, fly-fishing, and boating, as well as massive Spring and Fall master catalogs. Cabela's mail-order catalogs are shipped to all 50 states and 120 countries. More than 120 million catalogs were mailed in its first year as a public company. Cabela’s is internationally known as a source of affordable, high-quality outdoor equipment, firearms, and fishing gear. The retail division of Cabela’s operates popular stores throughout the U.S. and Canada. While incorporating many...

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