Advertisig Research

L’Occitane – recherches

Image, identité de la marque

Brand image 

A unique positioning: A brand using traditional herbal and aromatherapy savoir-faire, referring to the projected image of a region known worldwide - Provence. The traditional herbs & plants of PhilosophyProvence are an essential part of its "herbal garden": lavender, rosemary, everlasting flowers, olives...

An image very consistent with this positioning: proprietary volumes, immediately recognizable, paper labels, a graphic design evoking traditional skills.

From New York to Paris to Tokyo, the company shops—painted a warm yellow and smelling of lavender and other fragrances from the Mediterranean—are popping up everywhere

Emphasizing its rustic French roots through its name (literally “the woman from Provence in Provence”), simple packaging and Mediterranean products, the brand projects an appealing image of sunny, bucolic French countryside

The brand appeals to men and women, so it's not just a feminine concept.

As fits a natural beauty brand, L'Occitane also promotes ecological and social interests. Some of the brand's most popular products are made with ingredients bought from fair trade in Africa.

'Same gestures, always, of season in season, from generation to generation… These gestures which learned nature, I admire them each time I meet these men and these women of my native Provence or besides. With them, I share this major direction of the traditions and this constant concern of the respect of nature”. Olivier baussan, L'Occitane Founder

Stroll through Provence and you are struck by the rich colors, scents and beauty of this abundant land. Every day the people of Provence celebrate their pleasant lifestyle and abundant soil. When Olivier Baussan created L’OCCITANE, he set out to capture this bounty in all-natural products

Reviving traditions is only part of the L’OCCITANE philosophy. Respect for the environment, consumers, suppliers and employees is ingrained in every...