Capstone

Executive Summary

A1. Business Identification

A2. Mission, Goals and Objectives

The mission of GIgglebugs is to provide quality child care services to the ever expanding residential area of Greenville, South Carolina. Gigglebugs focuses on providing full services with an emphasis on convenience, educational and social skills development.

Gigglebugs company goals are as follows:

* Provide a healthy, safe and secure environment for children.

* Promote a cooperative, informative and respectful relationship with families.

* Gain and retain a customer base of families who use Gigglebugs for their child care needs.

Gigglebugs objectives are:

* To increase the number of families by 25% each year.

* To develop a profitable, start up business.

* To create a service based operation whose goals is to always exceed customer expectations.

A3. Keys to Success

The keys to success for Gigglebugs are:

* To understand the importance of clear communication between the staff, parents and children. This way Gigglebugs will be able to have a full understanding of what parents expectations are so that they can be met or exceeded.

* To provide a safe, secure and friendly environment that children will want to be in.

* To provide competitive pricing with longer hours of operation to be more feasible for expanded clientele schedules.

* To retain a committed clientele.

* To increase Gigglebugs clientele by 25% annually.

B. Company Summary

B1. Industry History

Prior to the 1900’s, daycares were charitable organizations. They would only operate for mothers who worked because of dire financial necessity. The first day cares appeared in Great Britain and Europe in the early 19th century. There would usually be one teacher per 100 students. The aim of the daycares was to keep the children healthy until they were old enough to work in the mills themselves.

There is debate when daycare started in the United States. The 1879 Fitch Crèche...