Fundamentals of Ebusiness

1. Define a customer-centric web site design, explain why it is so important, yet so difficult to accomplish (15 points)

Customer-centric web site design, are websites that when design they are focused towards the customer. This type of web sites make sure they meet all customer needs, it’s like stepping into a website where you can find what you want without any hustle. As our book explains a customer-centric website has to follow certain guidelines, a few of them are: “Design the site around how visitors will navigate the links, not around the company’s organizational structure – Allow visitors to access information quickly – Avoid using business jargon and terms that visitors might not understand.” (Schneider, 2010, p. 156). There are about ten guidelines that customer-centric websites have to follow. In my opinion a great example of a very well-known customer-centric web site is; google.com is easy and fast to navigate. I think it is highly important for a website to be customer-centric because this will benefit them in the long run. Reason being if a person likes the way website navigation, they will most definitely tell others and by word of mouth their services will get popularity. Though it is very important to be customer-centric for a web site, it can be difficult to accomplish. This is because as we all have different taste and personality, let’s say for example if the website happens to choose the wrong color or text it can affect the way the customer perceives its service. Bottom line it is difficult to have a successful customer-centric website when you are starting but with time and usability testing their services will improve.

2. Define an “organization’s presence.” Also define an organization’s “web presence.” State why an organization’s web presence can be even more critical than its “physical presence” (15 points).

“An organization’s presence is the public image it conveys to its stakeholders.” (Schneider, 2010). A great example of...