Marketing

Theresa Turner

American Intercontinental University

Unit 1 Individual Project

MKTG 205 – Principles of Marketing

November 11,2011

Abstract

To think about what a company does well and keep building upon that you must build its strengths to keep threats and weaknesses from taking over. I will discuss the 3 market forces impacting marketing today and ways to overcome these objections. One way to do this is to develop a SWOT analysis. The SWOT considers the internal factors of strengths and weaknesses as well as the external factors. Your competitors are one of the major market forces.

Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Market Force 1: Description and Analysis of impact on product/service

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.

Market Force 2: Description and Analysis of impact on product/service

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.

Market Force 3: Description and Analysis of impact on product/service

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.

Strategies to Overcome the Threats

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.

Strategies to Capitalize on the Opportunities...