Marketing

Marketing Plan – Hair Care Salon

Zzen Spa and Salon

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Abstract:

Marketing is one of the most important aspect of a business. According to Peter Drucker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” (Peter Drucker, Marketing Management, Phil Kotler).

In this report, we have planned to market the service ‘Hair care’ by opening an Hair Salon in Kissimmee-Orlando Metropolitan Area, US. We have analyzed different marketing strategies and designed a marketing plan for the same.

Introduction:

US Hair Care Industry

The US salon market accounts for approximately 60 billion dollars. Looking stylish, trendy and beautiful is one of the major concerns of the people in US today. Thus, giving a huge opportunity for the salon market to grow as hairs defines a statement of style.

Beauty Hair Salon

Zzen Spa and Salon will be one stop solution that will allow the entire family to have their hair needs satisfied in one convenient location. It will serve men, women, and children and it will accept appointments as well as walk-ins. Zzen Spa and Salon will also sell premium hair care products. It will focus on serving the entire family in one quick, convenient visit. It will excel due to its attention on their clients, so as to build a long term relationship. Through unheralded customer attention, Zzen Spa and Salon will slowly but surely gain market share as it services the entire family, creating long-term relationships. Being on one of the best location of Kissimmee-Orlando Metropolitan Area, it will attract a lot of traffic.

Strategic Focus and Plan:

In this section we will try to analyze the Strategic focus and Plan of Zzen...