Marketing

Strengths refer to competitive advantages or core competencies that give the organization an advantage in meeting the needs of its target markets. Custom Coffee & Chocolate gives customer what it calls a “third place” a place away from home and away from study. Beyond Custom Coffee & Chocolate has added in-store products and features that get customer to stop in more often, stay longer for example it provide several comfortable chairs, couches and coffee tables to encourage customer to stay and chat or read newspaper. Besides that Custom Coffee & Chocolate investigate a wireless internet access that customer could use. The Custom Coffee & Chocolate aims to serve unique coffee blends and specialty chocolates. They considered delivery service to location on campus, this service could be bring more customer and profit for Custom Coffee & Chocolate.

Weaknesses refer to any limitations that a company faces in developing or implementing a marketing strategy. The underlying marketing problem that Custom Coffee & Chocolate has lies in its failure to see that its marketing strategies do not necessarily meet its marketing objectives. Market profile was shifting to characteristics that the brand was not originally marketed for. A high-end priced product in a seemingly expensive place did not match the market that was becoming lower economic bracket, less income, and student. Low income people and student will not sit it out on a lounge chair to sip coffee, read, or talk about issues. Furthermore, Custom Coffee & Chocolate only provide coffee & chocolate and no other choices.

Opportunities refer to favorable conditions in the environment that could produce rewards for the organization if acted upon properly. Custom Coffee & Chocolate located at university location. These places will let Custom Coffee & Chocolate easy make high turnover and profit, because nowadays, the life style of people especially younger will like to find a...